April 12, 2024 at 04:20PM
Microsoft is testing ads in the Windows 11 Start menu to recommend new apps from the Microsoft Store to users. This trial is currently being rolled out to a small set of Insiders, allowing them to turn off the ads if desired. The ads will only be displayed in the U.S. on Windows Insiders’ systems and not on managed enterprise devices.
Based on the meeting notes, the key takeaways are:
1. Microsoft has started testing ads in the Windows 11 Start menu to help users discover new “great” apps in the Microsoft Store.
2. The trial is currently rolling out in the Beta Channel to a small set of Insiders who have installed Windows 11 Insider Preview Build 22635.3495.
3. The app ads will only appear on Windows Insiders systems in the U.S. and not on managed devices in enterprise environments.
4. During the test phase, users have the option to turn off the ads from Settings > Personalization > Start.
5. Microsoft has previously experimented with ads in the Windows 11 Start menu and other Windows features, seeking feedback from Windows Insiders.
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