July 8, 2024 at 02:32PM
Businesses in consumer financial services face challenges in managing identity information across different services, leading to a fragmented customer experience. Identity orchestration aims to integrate disparate identity systems to create a seamless online experience. It is increasingly important in industries such as financial services, retail, and hospitality, offering benefits like improved user experience, increased security, and organizational flexibility.
Based on the meeting notes, here are the key takeaways:
1. Challenges in B2C companies in consumer financial services arise due to silos of identity information with varying formats, making it difficult to provide a seamless online experience across multiple services.
2. Identity orchestration addresses these challenges by stitching together disparate identity systems transparently for end users, especially in hybrid and multicloud environments.
3. It plays an important role in the financial services, retail, travel, and hospitality industries, where seamless online customer experience is crucial while ensuring security.
4. Identity orchestration offers benefits like improved user experience, increased security, enhanced IT and developer productivity, and organizational flexibility.
5. The technology is expected to gain traction in the coming years, enabling enterprises to integrate with third-party tools and providing centralized decision making and automated customer journey through an organization.
Let me know if you need any further details or if there’s anything else I can assist you with.