July 23, 2024 at 11:15AM
Google announced it will delay phasing out third-party cookies from its Chrome browser until April 2025. The company is working on a new approach to provide users with informed choices about web tracking. The Privacy Sandbox initiative, in development for four years, aims to support a competitive landscape for publishers and advertisers while enhancing user privacy.
Meeting Takeaways:
– Google has announced a delay in removing third-party cookies from its Chrome browser, with the new deadline set for April 2025.
– Instead of deprecating third-party cookies, Google plans to introduce a new user experience in Chrome that allows individuals to make informed choices about their web tracking. This approach will be discussed with regulators and industry stakeholders.
– The Privacy Sandbox initiative, developed over the past four years, will continue to be supported by Google. It aims to provide privacy-preserving alternatives and create a more private and secure web environment.
– Google emphasized the importance of providing privacy-preserving alternatives for developers and has committed to making Privacy Sandbox APIs available while investing in their improvement.
– The company has engaged in discussions with stakeholders, including regulators, publishers, developers, and other entities, regarding the new approach, indicating a collaborative effort to address concerns and find privacy-focused solutions.
Additionally, Google has recently settled several privacy-related lawsuits and agreements, reflecting the ongoing regulatory and legal landscape surrounding online privacy.
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