August 14, 2024 at 02:23PM
Experian, a global data and technology company, has acquired NeuroID, an industry leader in behavioral analytics. This move enhances Experian’s fraud risk suite by providing insights into digital behavioral signals for both new and returning users. The integration of NeuroID’s solutions aims to help clients proactively monitor and analyze real-time digital behavior to prevent fraud and empower businesses to offer a seamless customer experience.
Based on the meeting notes, the key takeaways and highlights are:
1. Experian has announced its acquisition of NeuroID, a leader in behavioral analytics, to enhance its fraud risk suite with modern capabilities.
2. NeuroID’s solutions are integrated into Experian’s CrossCore on the Ascend Technology Platform, providing clients with proactive monitoring and analysis of users’ digital behavior for fraud detection and prevention.
3. The use of behavioral analytics is seen as vital for innovating and providing a seamless customer experience in fighting fraud in today’s digital-first world.
4. This acquisition underlines Experian’s commitment to offering world-class data, analytics, and insights to prevent fraud, empowering businesses to navigate the online landscape with more certainty.
5. NeuroID’s privacy-centered fraud defense solutions help digital businesses detect fraud faster, reduce losses, and increase savings without collecting personal data.
6. Experian, as a global data and technology company, aims to redefine lending practices, prevent fraud, simplify healthcare, deliver digital marketing solutions, and provide deeper insights using its unique combination of data, analytics, and software.
For further details, you can visit the Experian website at https://ift.tt/GfZvKUl and NeuroID’s website at https://ift.tt/pasoVhN.