October 7, 2024 at 02:48AM
Europe’s top court has ruled that Meta Platforms must limit the use of personal data from Facebook for targeted ads, even with user consent, to comply with GDPR. The case, filed by privacy activist Max Schrems, highlighted the importance of data minimization. The decision also impacts other online ad companies. In a separate development, Texas filed a lawsuit against TikTok for allegedly violating child privacy laws.
Key takeaways from the meeting notes:
1. The Court of Justice of the European Union (CJEU) ruled that Meta Platforms must restrict the use of personal data harvested from Facebook for serving targeted ads, in compliance with the GDPR’s data minimization requirements.
2. This ruling was a result of a case filed by privacy activist Max Schrems in 2014 over claims that Facebook targeted him with personalized ads based on his sexual orientation.
3. Noyb, a non-profit organization, welcomed the ruling and stated that it extends to other online advertisement companies that do not have stringent data deletion practices.
4. Meta (Facebook’s parent company) stated that it has made efforts to embed privacy in its products and does not use special categories of data to personalize ads, while advertisers are not allowed to share sensitive data.
5. Additionally, a lawsuit was filed against TikTok by the Texas Attorney General, alleging violations of child privacy laws in the state. TikTok denied the allegations, stating that it offers robust safeguards for teens and parents, including family pairing.
This meeting notes article discusses the implications of the CJEU ruling on data privacy and targeted advertising, as well as the legal actions taken against TikTok regarding child privacy laws.