FTC Proposes Strengthening Children’s Online Privacy Rules to Address Tracking, Push Notifications

FTC Proposes Strengthening Children’s Online Privacy Rules to Address Tracking, Push Notifications

December 21, 2023 at 07:33AM

The Federal Trade Commission is proposing changes to the Children’s Online Privacy Protection Act (COPPA) to enhance online safety for kids. These changes include implementing an opt-in requirement for targeted ads, limiting push notifications to children, and establishing rules for data retention. The proposed updates aim to protect children’s privacy and prevent exploitation by online companies.

Based on the meeting notes, the Federal Trade Commission is proposing significant changes to the Children’s Online Privacy Protection Act (COPPA) to enhance online privacy and safety for children under 13. The proposed changes include requiring separate parental consent for targeted ads, limitations on nudging kids to stay online, ed-tech restrictions, and data retention rules to protect children’s personal information. The proposed rules aim to limit data uses involving children, prevent exploitation of their information, and create a safer digital environment for young people. These changes have been well-received by children’s online safety advocates and aim to address the increasing use of AI and sophisticated digital tools to surveil children.

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