January 12, 2024 at 02:34AM
Most people at CES are uncomfortable with car manufacturers sharing their data with third parties, with 72% expressing discomfort. Many are unaware of the extent of data collection by their cars. However, there is a willingness to trade personal data for driver personalization and better insurance rates, suggesting a need for opt-in privacy measures.
Key takeaways from the meeting notes:
– Most drivers are uncomfortable with automakers sharing their data with third parties, but many don’t know what kind of data their car is collecting.
– There are concerns about vehicles collecting and sharing personal data, including potentially sensitive information like sexual activity, immigration status, race, and genetic information.
– There is a demand for automakers to be required to delete drivers’ data upon request.
– While there is worry about data collection, many drivers are willing to trade their personal data for driver personalization and better insurance rates.
– A significant percentage of drivers believe that data surveillance by automakers should be on an opt-in basis.
– There is an opportunity for vehicle makers to take these concerns into consideration and potentially adjust their practices accordingly.