January 22, 2024 at 09:08AM
Generative AI (GenAI) gained attention in 2023, with 2024 seeing a move towards practical applications. It holds promise for human augmentation, productivity, and creativity, but raises cybersecurity concerns. A survey by Omdia highlights the symbiotic relationship between GenAI and cybersecurity, showing growing interest and evolving cybersecurity strategies. Vendors face the challenge of integrating GenAI into cybersecurity capabilities and competing in this evolving landscape.
The meeting notes highlight the growing impact of generative AI (GenAI) on the cybersecurity landscape. GenAI is gaining attention for its potential in human augmentation, productivity enhancement, and increased creativity, but also poses cybersecurity concerns. A survey by Omdia revealed that decision-makers are recognizing the importance of support in navigating the evolving threat landscape and are considering deliberate adoption of GenAI for cybersecurity.
Despite the interest in GenAI, organizations are facing a steep learning curve and are seeking to understand its tangible benefits for cybersecurity. Businesses are demanding heightened performance from cybersecurity technology partners and emphasizing the seamless integration of generative AI into product evolution. Vendors are also faced with the challenge of integrating GenAI into their cybersecurity capabilities to align with industry expectations, particularly in the context of competition from tech giants like Microsoft, which has made substantial investments in OpenAI.
Generative AI is reshaping the boundaries of cybersecurity, offering both opportunities and threats. Decision-makers are willing to embrace this transformative technology, but vendors need to strategically position themselves to address concerns and secure a significant share of the burgeoning GenAI adoption in cybersecurity.
If there’s a need for a deeper dive into Omdia’s survey, a query can be sent to Omdia’s Ask an Analyst.