March 12, 2024 at 06:29PM
Brave Browser gains more users on iPhones in the EU after Apple introduces new default browser selection screen to comply with the Digital Markets Act. The update prompts users to choose from a list of popular browsers, leading to a noticeable increase in Brave installations. Brave advocates for fair competition and calls on Google to offer a similar browser choice screen.
Based on the meeting notes provided, it is evident that Brave has experienced a substantial increase in users installing the privacy-focused Brave Browser on iPhones in the EU following the introduction of a new default browser choice screen by Apple to comply with the new European Digital Markets Act (DMA).
The key takeaways are as follows:
– Apple introduced a new feature in iOS 17.4 that requires EU users to choose a default web browser from a list that includes Brave, among other options, to adhere to the DMA.
– The choice screen presents up to 11 of the most downloaded browsers from the previous year in a randomized order, including Safari, and is planned to be updated yearly based on the most recent metrics.
– Brave noted a significant surge in the number of people installing the Brave Browser on their iOS devices in the EU after the introduction of the new default browser choice screen.
– According to Brave, the spike in installations coincides with the release of the new choice screen for default browsers on iOS devices in the EU, indicating that users are choosing alternatives to Safari when presented with a clear choice of iOS browsers.
– Brave also highlighted the lack of a browser choice screen on Android and called on Google to provide users with an easy choice to change the default browser.
Overall, it is apparent that the introduction of the new default browser choice screen by Apple in response to the EU DMA has had a notable impact on the adoption of the Brave Browser by iOS users in the EU, emphasizing the significance of clear user choices in the mobile browser market.