December 3, 2023 at 04:11PM
Starting November 2023, Google will move its Search Ads’ serving domains away from “google.com” to enhance privacy and prepare for the end of third-party cookies. This will reduce personalized ads and limit shared cookies during ad serving, with changes also affecting ad settings modifications for users.
Key Takeaways from Meeting Notes:
1. Google has announced updates to its publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE).
2. Starting in November 2023, these products will transition to new serving domains: “https://ift.tt/yvTuNCz” and “https://ift.tt/YgTuZzP” instead of from “google.com”.
3. The updates are intended to enhance user privacy and are part of Google’s larger plan to phase out third-party cookies in the Chrome browser.
4. Users will experience fewer personalized ads based on their browsing history due to these changes.
5. The change means ads will no longer utilize shared cookies with Google properties during the ad serving process.
6. Google intends to stop using cookies shared with Google properties for ad measurement in the coming months.
7. Users will also lose the ability to change ad settings through Google Ad Settings. This includes the inability to block ads or set ad preferences for ads served via AFS, AFSh, or ProSE on publisher websites.