December 15, 2023 at 02:54AM
Google will start testing “Tracking Protection” from January 4, 2024, for 1% of Chrome users to restrict third-party cookies and cross-site tracking. Participants will be randomly selected and notified upon opening Chrome. This move aims to enhance privacy while still allowing relevant ads and measuring ad performance without using individual identifiers.
Key Takeaways from the Meeting Notes:
– Google announced the launch of a new feature called “Tracking Protection,” starting from January 4, 2024, for 1% of Chrome users.
– This feature aims to restrict third-party cookies by default in order to prevent cross-site tracking and personalized ad serving.
– The company plans to disable third-party cookies for 1% of users in Q1 2024, with the intention to expand testing and implementation to 100% of users by Q3 2024.
– Google’s approach involves implementing Privacy Sandbox APIs such as Protected Audience (formerly FLEDGE), Topics, and Attribution Reporting to aggregate and limit user data, preventing re-identification by third parties.
– The overall goal is to create a more private web while still allowing relevant ad serving and ad performance measurement without individual identifiers.
This information provides an overview of Google’s efforts to enhance privacy on the web while maintaining ad relevance and measurement capabilities.