Registrars can now block all domains that resemble brand names

Registrars can now block all domains that resemble brand names

February 28, 2024 at 05:49AM

Registrars like GoDaddy and 101domain offer the GlobalBlock solution to reserve domain space and protect trademarks by preventing registration of similar and misspelled domains. This includes homograph attacks using visually similar characters. However, concerns arise regarding potential limitations on free speech and domain hoarding. Prices start at $5,999 annually at registrar 101domain.

From the meeting notes provided, it’s clear that the GlobalBlock solution is designed to enable businesses to protect their trademarks and prevent malicious usage of similar domain names. The service operates by allowing businesses to pay a subscription fee to their registrar and select “labels” or terms they would like to block others from registering.

The GlobalBlock+ plan offers advanced protection, potentially restricting tens of thousands of domain names from being registered, including those with confusable homoglyph characters. It also includes a priority “AutoCatch” feature, which allows the service to catch and reserve domains that become available and match the blocked terms.

The service does come at a cost, with prices starting at an annual fee for the basic plan and a higher fee for the advanced “plus” plan.

However, concerns have been raised about the potential impact on free speech. It’s unclear whether GlobalBlock’s restrictions will extend to domain names containing any part of a brand name along with other terms. Additionally, there are concerns that the service could potentially suppress legitimate speech and creative expression, especially when trademarks involve common words or surnames.

The Electronic Frontier Foundation (EFF) has expressed concerns about the potential impact on free speech and the need for a balance between protecting trademarks and allowing legitimate use of domain names. The EFF suggests that the Uniform Dispute Resolution Process (UDRP) already provides trademark owners with tools to address potential confusion over domain names.

In summary, while GlobalBlock aims to address trademark protection and prevent malicious domain registrations, there are important considerations about its potential impact on free speech and the need to balance brand protection with legitimate use of domain names. It is essential to carefully evaluate these concerns and potential consequences when considering the implementation of such automated domain blocking services.

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