Happy 20th birthday Gmail, you’re mostly grown up – now fix the spam

Happy 20th birthday Gmail, you're mostly grown up – now fix the spam

April 2, 2024 at 05:34AM

Gmail celebrates its 20th anniversary with new rules to minimize spam for its nearly 2 billion users. Tightening security measures, it requires bulk senders to authenticate emails, add one-click unsubscribe options, and adhere to new spam rate thresholds. Noncompliant senders will face temporary errors and must make necessary changes to meet guidelines.

Based on the meeting notes, some key takeaways are:

1. Google is celebrating the 20th anniversary of Gmail and has implemented new rules to reduce spam for users.
2. Measures targeting senders who send over 5,000 messages to Gmail addresses in a single day have been announced, and violators will face a crackdown.
3. Google has seen a 75% decrease in unauthenticated messages received by Gmail users after requiring some form of authentication for emails sent to Gmail addresses.
4. Bulk senders are required to authenticate their emails, add one-click unsubscribe options to all messages, and conform to new spam rate thresholds to improve email safety.
5. Noncompliant traffic from bulk senders will be rejected starting from Gmail’s 20th birthday.
6. Bulk senders not meeting the requirements will receive temporary errors with specific error codes, and Google recommends using this period to resolve compliance issues.
7. The new rules only apply to personal Gmail accounts and not those under Google’s Workspaces business productivity suite.

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