Innovation, Not Regulation, Will Protect Corporations From Deepfakes

Innovation, Not Regulation, Will Protect Corporations From Deepfakes

May 3, 2024 at 10:04AM

High-profile individuals are calling for government regulation of deepfakes, but an open letter suggests innovation, not regulation, as the solution. The letter highlights the rapid proliferation of deepfakes and recent scams, arguing that CEOs and management should take responsibility for defending against deepfakes using advanced authentication, AI tools, and content watermarking. The letter stresses that current cybersecurity funding lags behind the deepfake threat, urging corporations to double their investment in defensive technologies.

From the meeting notes, it is clear that prominent figures from various fields have raised concerns about the increasing threat posed by deepfakes and the need for government intervention. However, the opinion expressed is that innovation and technology are more effective at combating the issue than government regulation.

It is suggested that CEOs and senior management must take responsibility for protecting their organizations from deepfake scams by investing in advanced authentication, AI detection, and content watermarking technologies. These technologies are pivotal in identifying and combatting deepfakes, which are evolving at a rapid pace and pose significant risks to businesses, including financial loss and reputational damage.

The notes emphasize that relying solely on government regulations is not sufficient, as legislation tends to lag behind technological advancements and often lacks the international coordination necessary to effectively combat deepfakes.

In conclusion, it is recommended that corporations prioritize investing in cybersecurity to protect themselves from the growing threat of deepfakes, rather than relying solely on government regulations.

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