Yahoo! Japan to waive $189 million ad revenue after detecting fraudulent clicks

Yahoo! Japan to waive $189 million ad revenue after detecting fraudulent clicks

June 26, 2024 at 01:19AM

Yahoo! Japan’s parent company, LY Corporation, announced the decision to waive $189 million in advertiser charges due to fraudulent activity. Approximately 96 million unapproved advertising materials and 30.2 billion yen of invalid advertising costs were identified in fiscal 2023. This move will not burden advertisers, although it accounts for 1.6 percent of LY Corp’s revenue. However, LY Corp’s transparency report indicates improving overall ad quality despite the admission of ad fraud.

Based on the meeting notes, here are the key takeaways:

– Yahoo! Japan, in collaboration with LY Corporation, has taken the decision to waive $189 million in charges to advertisers due to fraudulent activities.
– LY Corporation has specified that this amount will not be charged to advertisers, but it will impact the company’s revenue as it represents around 1.6 percent of LY Corp’s revenue.
– The overall ad quality is reported to be improving, as evidenced by the decrease in unapproved ad materials from over 133.5 million in 2022 to under 97 million in 2023.
– The company has acknowledged the issue of ad fraud, which is uncommon in the online advertising industry, and has highlighted the ongoing challenges faced by major players such as Google and Reddit in ensuring genuine ad engagement.

These clear takeaways from the meeting notes help to summarize the key points for reference and further action.

Full Article