Meta’s ‘Pay or Consent’ Approach Faces E.U. Competition Rules Scrutiny

Meta's 'Pay or Consent' Approach Faces E.U. Competition Rules Scrutiny

July 2, 2024 at 02:08AM

Meta’s ad-free subscription plan in the EU faces scrutiny for allegedly breaching competition rules. The European Commission claims the “pay or consent” model violates the Digital Markets Act by not offering an equivalent non-personalized alternative. Meta’s stance could lead to hefty fines and ongoing discussions with regulators. Grindr also faces GDPR violations.

The meeting notes provide a comprehensive overview of the European Commission’s claims against Meta’s ad-free subscription model in the EU. The Commission asserts that the “pay-or-consent” model violates the Digital Markets Act by not providing users with a genuine choice to opt out of personalized ads. Additionally, Meta may face substantial fines should the preliminary findings be confirmed.

The notes also mention Meta’s intention to engage in a “constructive dialogue” with the Commission as part of the investigation, as well as the confirmation of Grindr violating GDPR data protection laws and being required to pay a significant fine.

The article covers crucial developments concerning data protection and privacy laws in the EU and could be of interest to our audience. It underscores the importance of adhering to regulatory requirements and respecting users’ privacy rights. This information aligns with our content strategy, and we should consider sharing it via our social media channels to engage our audience and demonstrate our commitment to providing relevant and timely industry insights.

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