Gen Launches Scam Artists to Highlight Emotional Toll of Cybercrime Through Creative Artwork

Gen Launches Scam Artists to Highlight Emotional Toll of Cybercrime Through Creative Artwork

July 10, 2024 at 05:25PM

Gen™ launched the Scam Artists campaign to visually demonstrate the emotional impact of cybercrime through art. Collaborating with psychologist Lee Chambers, the campaign highlights human instincts leading to complacent behavior in digital safety. Using EEG headsets, the campaign showcased the victims’ brain reactions before and after cyberattacks, aiming to raise awareness about the need for proactive online protection. For more information, visit GenDigital.com.

From the meeting notes, it is clear that Gen™ has launched the Scam Artists campaign, aiming to visually demonstrate the emotional impact of cybercrime through art. The campaign collaborated with psychologist Lee Chambers and equipped three victims of scams and identity theft with EEG headsets to monitor their brain reactions to their experiences, revealing negative emotional responses and the importance of cyber safety.

Additionally, new research conducted by Gen uncovered people’s feelings towards cyberthreats and cyber protection, indicating that a majority of Americans believe they could be vulnerable to cybercrime. The research also highlighted the emotional impact of cyberattacks and the potential for optimism bias, which could lead to inadequate risk assessment. Furthermore, Leena Elias, Chief Product Officer at Gen, emphasized the importance of providing peace of mind through proper online protection and the harmful effects of cybercrime.

The Scam Artists campaign and Gen’s commitment to protecting people from the impact of scams and identity theft can be explored further on their website GenDigital.com, as well as through their family of consumer brands including Norton, Avast, and LifeLock. The research conducted by Gen in March 2024 was based on a survey of 1,000 people in the United States.

For more information about Gen and the Scam Artists campaign, please visit their official website.

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