September 24, 2024 at 03:55PM
Google has emerged as the predominant leader in internet tracking, according to Kaspersky’s annual web tracking report. The report highlights Google’s four main tracking systems and their prevalence across different global regions. Kaspersky’s Do Not Track tool was triggered close to 39 billion times in a 12-month period, leading to the detection of top tracking services.
Summary of Meeting Notes:
– Kaspersky’s annual web tracking report lists Google as the “undisputed leader” in tracking individuals’ web movements and data.
– Kaspersky’s Do Not Track (DNT) plugin, triggered almost 39 billion times in a 12-month span, detected 25 services across nine regions and certain individual countries, with Google tracking systems being prominently featured.
– Four Google tracking systems – Google Display & Video 360, Google Analytics, Google AdSense, and YouTube Analytics – were the most prevalent in DNT triggers, with varying shares across regions.
– Notably, Google did not immediately respond to The Register’s inquiries.
– Other mentions include New Relic, which appeared for the first time across all regions, and Microsoft trackers, which showed up in all regional Top 25 lists, albeit with a relatively small share of each region’s most prevalent trackers.