Brits hate how big tech handles their data, but can’t be bothered to do much about it

Brits hate how big tech handles their data, but can't be bothered to do much about it

October 3, 2024 at 05:20AM

Only 19% of Brits are satisfied with big tech companies’ handling of their personal data, with most rejecting optional cookies and deleting cookies as measures of control. Over 60% rejected optional cookies, while 50% deleted them, and 44.4% changed privacy settings. Some cited lack of knowledge as the reason for not taking action. The research suggests a level of apathy toward data privacy, despite the availability of information and awareness about data mishaps. The attitude towards sharing data in Britain has become more relaxed in the past ten years, as reflected in research findings.

From the meeting notes, key takeaways include:
– A low satisfaction rate among Brits regarding how their personal data is handled by big tech companies.
– Limited action taken to control personal data, with only around 60 percent of respondents rejecting optional cookies and about 50 percent deleting cookies from their browsers.
– A significant proportion of people (about 32 percent) cited not knowing how to take control of their data online as the main reason for not taking any action.
– The data suggests a degree of apathy toward taking action or even believing it is possible to do so.
– The notes also mention that the average Joe’s attitude toward sharing data is becoming more relaxed in Britain over the past ten years, as indicated by various research findings.

These takeaways indicate the challenges and attitudes towards personal data privacy in the UK, as well as the need for more accessible options and better awareness of the issues.

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