November 13, 2024 at 05:58PM
Cypheme has launched Vrai AI, an AI solution for detecting counterfeit products using visual analysis, now available globally. Lacoste is the first to adopt this technology, achieving 99.7% accuracy. The initiative aims to combat counterfeiting on a larger scale, enhancing brand security and promoting safer societies.
### Meeting Takeaways from Press Release
**Date:** October 31, 2024
**Location:** Paris, France
**Key Points:**
1. **Introduction of Vrai AI:**
– Cypheme has launched Vrai AI, an AI-powered anti-counterfeit technology that detects fake products through visual analysis based on a photo.
– The technology is designed for global use across various sectors, including jewelry, pharmaceuticals, electronics, and fashion.
2. **Partnership with Lacoste:**
– Lacoste is the first brand to implement Vrai AI, achieving a 99.7% accuracy in identifying counterfeit products.
– The technology analyzes microscopic details of products, using the iconic crocodile logo for precise identification.
3. **Additional Technology – Noise Print Label:**
– Cypheme offers the “Noise Print Label,” a proprietary anti-counterfeit label that features advanced algorithms for verifying product authenticity.
– This label can also trace the origins of counterfeit products.
4. **Industry Impact:**
– Counterfeiting accounts for 2.5% of global trade, valued at $461 billion, leading to risks in health, security, and product safety.
– Cypheme’s solutions can help brands combat counterfeiting, boost revenue, enhance customer engagement, and contribute to safer societies.
5. **CEO Statement:**
– Hugo Garcia-Cotte, CEO of Cypheme, emphasizes the broader societal benefits of implementing anti-counterfeiting technologies beyond just brand protection.
6. **Company Background:**
– Cypheme is dedicated to creating AI solutions to combat counterfeit trade, operating in multiple industries to safeguard global consumers from fake goods.
**Action Items:**
– Explore further collaborations with brands in various sectors to implement Vrai AI.
– Investigate the potential application of the Noise Print Label in existing and new product lines.
– Develop marketing strategies to promote the technological capabilities and societal benefits of Cypheme’s solutions.
For more details, visit [Cypheme’s website](https://ift.tt/2f4Hhkl).