December 2, 2024 at 08:50AM
Mozilla is experimenting with a new strategy aimed at encouraging more users to change their default browser on Windows. The initiative seeks to enhance user engagement and promote Firefox as a preferred choice.
**Meeting Notes Takeaways:**
1. **Initiative**: Mozilla is exploring a new strategy aimed at encouraging Windows users to change their default browser to Firefox.
2. **Objective**: The primary goal is to increase user adoption of Firefox among Windows users.
3. **Strategy**: Details about the specific tactics of the new approach are yet to be disclosed.
4. **Target Audience**: Focus is on Windows users who are currently using other default browsers.
5. **Next Steps**: Further information and results from the testing phase are anticipated.
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