December 4, 2024 at 04:01AM
SecureG has partnered with CTIA to launch Branded Calling ID (BCID), a secure initiative aimed at improving consumer trust in phone calls. BCID allows businesses to embed their logos and call reasons, authenticated through SecureG’s PKI solutions, to counteract spam and fraud, fostering a safer calling environment.
### Meeting Takeaways
1. **Partnership Announcement**: SecureG has partnered with CTIA to promote a secure branded call experience for businesses, aiming to reassure consumers about answering their phones.
2. **Introduction of Branded Calling ID (BCID)**:
– BCID is an industry-standard project that allows businesses to embed logos and reasons for calling, creating a more trustworthy calling ecosystem.
– The project utilizes SecureG’s public key infrastructure (PKI) for digital signatures.
3. **Consumer Trust Issues**:
– Increasing spam and scam calls, including those using AI-generated voices, have made consumers wary of answering calls.
– Todd Warble, CTO of SecureG, emphasized the importance of a secure foundation for consumer trust in calls.
4. **Secure Operations**:
– SecureG offers high-assurance operations through the CTIA Secure Telephone Identity Certification Authority, which enhances brand identity security.
– It features a robust authentication system, with trust anchors stored in highly secure locations.
5. **BCID Functionality**:
– The system is designed to work across various networks and mobile devices.
– Businesses are charged only for calls that are confirmed as delivered.
6. **Prevention of Fraud**:
– BCID aims to block scammers from accessing the NCID signing certificate, ensuring that only legitimate businesses can brand their calls.
– A recent survey indicated that 75% of respondents are more likely to answer calls from authenticated callers.
7. **Objective of the Initiative**:
– The overarching goal is to reduce fraud and spam calls, further protecting consumers from impersonation and deceit.
### Conclusion
The BCID initiative by SecureG and CTIA represents a significant step toward enhancing consumer trust in phone communications by providing a reliable, branded call identification system that mitigates risks associated with spam and fraud.