July 24, 2024 at 04:54PM Apple recently celebrated privacy changes in Safari and criticized Google’s Topics system for serving online ads based on Chrome history. Apple cited a research paper to claim Topics aids digital fingerprinting, raising concerns about user tracking. Though Google disputed the findings, the privacy risk remains a point of contention between … Read more
April 29, 2024 at 06:24AM The UK Competition and Markets Authority (CMA) has ongoing concerns about Google’s Privacy Sandbox advertising toolkit, leading to the postponement of dropping third-party cookies in Chrome until 2025. Google’s ad reinvention aims to balance privacy and competition, but regulators and industry rivals remain doubtful. The CMA’s report lists almost 80 … Read more
April 22, 2024 at 07:19AM UK’s Information Commissioner’s Office (ICO) draft report reveals privacy gaps in Google’s Privacy Sandbox, potentially allowing online tracking. Critics express doubts about the promised privacy benefits, raising concerns over its impact on ad industry competition. Regulators and industry observers question the viability of the technology, impacting Google’s plan to drop … Read more