Google Postpones Third-Party Cookie Deprecation Amid U.K. Regulatory Scrutiny

April 25, 2024 at 03:01AM Google is delaying the deprecation of third-party tracking cookies in its Chrome browser to address competition concerns from U.K. regulators over its Privacy Sandbox initiative. It aims to phase out cookies early next year and is working with the U.K. Competition and Markets Authority to achieve an agreement by the … Read more

Google cools on cookie phase-out while regulators chew on plans

April 24, 2024 at 10:39AM Google’s original plan to eliminate third-party cookies in Chrome by the end of 2024 is delayed to 2025 due to regulatory concerns and feedback. The company aims to implement its Privacy Sandbox initiative to phase out cookies and reduce tracking while keeping content free. Some in the ad industry have … Read more