July 25, 2024 at 08:18AM Google has decided not to eliminate third-party cookies from its Chrome browser. Instead, the company will offer users choices on how they are tracked online. After engaging with stakeholders, including advertisers and regulators, Google aims to introduce a new browsing experience that prioritizes user choice and privacy while also providing … Read more
July 23, 2024 at 01:03AM Google has reversed its decision to phase out third-party tracking cookies in Chrome, opting for a new user choice prompt. The move follows delays and regulatory scrutiny over privacy concerns and market competition. The Privacy Sandbox, intended as a cookie replacement, has faced criticism, prompting Google to engage with regulators … Read more
April 22, 2024 at 07:19AM UK’s Information Commissioner’s Office (ICO) draft report reveals privacy gaps in Google’s Privacy Sandbox, potentially allowing online tracking. Critics express doubts about the promised privacy benefits, raising concerns over its impact on ad industry competition. Regulators and industry observers question the viability of the technology, impacting Google’s plan to drop … Read more