June 13, 2024 at 04:05PM Oracle Advertising is shutting down after a decline in revenue. The company’s stock has risen due to deals with Google Cloud, Microsoft Azure, and OpenAI. This move follows a series of acquisitions and challenges related to data privacy laws and legal issues. Industry experts suggest a shifting landscape for advertising … Read more
May 30, 2024 at 09:04AM Researchers discovered two ad fraud rings called “Merry-Go-Round,” which redirect millions of online ads daily to shady websites. At its peak, the operation fed 782 million ads per day, but currently serves 200 million. Using complex techniques to evade detection, the fraudsters exploit flaws in online ad placement, causing substantial … Read more
April 24, 2024 at 10:39AM Google’s original plan to eliminate third-party cookies in Chrome by the end of 2024 is delayed to 2025 due to regulatory concerns and feedback. The company aims to implement its Privacy Sandbox initiative to phase out cookies and reduce tracking while keeping content free. Some in the ad industry have … Read more
March 10, 2024 at 06:19PM YouTube has stopped showing recommended videos for users not logged into a Google account or in Incognito mode. This change has sparked concerns about users feeling pressured to always be signed in. The simple YouTube homepage now lacks video suggestions or tips on what to watch, prompting speculations that this … Read more