Beyond the Hype: Questioning FUD in Cybersecurity Marketing
February 14, 2024 at 07:09AM FUD marketing, rooted in fear, uncertainty, and doubt, is often linked to cybersecurity and large, dubious numerical figures. The $8 trillion annual cybercrime cost figure, widely repeated, lacks transparent validation. Experts question its validity and relevance. While FUD does exist in cybersecurity marketing, it is sometimes justifiable, posing a challenge … Read more