Start-Ups: 10 Tips for Navigating the Headwinds Against High-Growth

May 20, 2024 at 07:15AM The cybersecurity industry has faced challenges, forcing startups to navigate economic headwinds. Key suggestions include accepting the changed buyer journey, shifting focus from traditional KPIs to customer engagement metrics, prioritizing brand awareness, and embracing product-led growth. Additionally, emphasis is placed on demonstrating outcomes over features, achieving product-market fit before significant … Read more

Microsoft, Meta detail plans to fight election disinformation in 2024

November 8, 2023 at 02:10PM Microsoft and Meta have announced different initiatives to combat misinformation during the upcoming global elections in 2024. Microsoft’s strategy includes implementing Content Credentials, a service that enables political campaigns to attach metadata to images and videos to verify their authenticity. Meanwhile, Meta will require advertisers to disclose when digitally manipulated … Read more