#OnlineAds

Meta’s ‘Pay or Consent’ Approach Faces E.U. Competition Rules Scrutiny

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July 2, 2024 at 02:08AM Meta’s ad-free subscription plan in the EU faces scrutiny for allegedly breaching competition rules. The European Commission claims the “pay or consent” model violates the Digital Markets Act by not offering an equivalent non-personalized alternative. Meta’s stance could lead to hefty fines and ongoing discussions with regulators. Grindr also faces … Read more

Shady ‘Merry-Go-Round’ Ad Fraud Network Leaves Orgs Hemorrhaging Cash

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May 30, 2024 at 09:04AM Researchers discovered two ad fraud rings called “Merry-Go-Round,” which redirect millions of online ads daily to shady websites. At its peak, the operation fed 782 million ads per day, but currently serves 200 million. Using complex techniques to evade detection, the fraudsters exploit flaws in online ad placement, causing substantial … Read more