July 25, 2024 at 08:18AM Google has decided not to eliminate third-party cookies from its Chrome browser. Instead, the company will offer users choices on how they are tracked online. After engaging with stakeholders, including advertisers and regulators, Google aims to introduce a new browsing experience that prioritizes user choice and privacy while also providing … Read more
July 24, 2024 at 04:54PM Apple recently celebrated privacy changes in Safari and criticized Google’s Topics system for serving online ads based on Chrome history. Apple cited a research paper to claim Topics aids digital fingerprinting, raising concerns about user tracking. Though Google disputed the findings, the privacy risk remains a point of contention between … Read more
July 23, 2024 at 11:15AM Google announced it will delay phasing out third-party cookies from its Chrome browser until April 2025. The company is working on a new approach to provide users with informed choices about web tracking. The Privacy Sandbox initiative, in development for four years, aims to support a competitive landscape for publishers … Read more
July 23, 2024 at 01:03AM Google has reversed its decision to phase out third-party tracking cookies in Chrome, opting for a new user choice prompt. The move follows delays and regulatory scrutiny over privacy concerns and market competition. The Privacy Sandbox, intended as a cookie replacement, has faced criticism, prompting Google to engage with regulators … Read more
June 14, 2024 at 10:18AM Google’s deprecation of third-party tracking cookies has faced opposition from Austrian privacy non-profit noyb, which claims that the proposed Privacy Sandbox can still be used for tracking. Noyb criticized Google’s ad privacy feature, alleging it tricks users into consenting to first-party ad tracking. The dispute highlights privacy concerns and ongoing … Read more
June 13, 2024 at 09:39AM Privacy campaigner noyb has filed a GDPR complaint against Google’s Privacy Sandbox, claiming that turning on a “Privacy Feature” in Chrome led to unwanted tracking. The Privacy Sandbox API, introduced in 2023 by Google, was meant to replace third-party tracking cookies with browser-based tracking. However, noyb alleges that this results … Read more
April 29, 2024 at 06:24AM The UK Competition and Markets Authority (CMA) has ongoing concerns about Google’s Privacy Sandbox advertising toolkit, leading to the postponement of dropping third-party cookies in Chrome until 2025. Google’s ad reinvention aims to balance privacy and competition, but regulators and industry rivals remain doubtful. The CMA’s report lists almost 80 … Read more
April 25, 2024 at 03:01AM Google is delaying the deprecation of third-party tracking cookies in its Chrome browser to address competition concerns from U.K. regulators over its Privacy Sandbox initiative. It aims to phase out cookies early next year and is working with the U.K. Competition and Markets Authority to achieve an agreement by the … Read more
April 24, 2024 at 10:39AM Google’s original plan to eliminate third-party cookies in Chrome by the end of 2024 is delayed to 2025 due to regulatory concerns and feedback. The company aims to implement its Privacy Sandbox initiative to phase out cookies and reduce tracking while keeping content free. Some in the ad industry have … Read more
April 22, 2024 at 07:19AM UK’s Information Commissioner’s Office (ICO) draft report reveals privacy gaps in Google’s Privacy Sandbox, potentially allowing online tracking. Critics express doubts about the promised privacy benefits, raising concerns over its impact on ad industry competition. Regulators and industry observers question the viability of the technology, impacting Google’s plan to drop … Read more