Start-Ups: 10 Tips for Navigating the Headwinds Against High-Growth
May 20, 2024 at 07:15AM The cybersecurity industry has faced challenges, forcing startups to navigate economic headwinds. Key suggestions include accepting the changed buyer journey, shifting focus from traditional KPIs to customer engagement metrics, prioritizing brand awareness, and embracing product-led growth. Additionally, emphasis is placed on demonstrating outcomes over features, achieving product-market fit before significant … Read more