July 23, 2024 at 11:15AM Google announced it will delay phasing out third-party cookies from its Chrome browser until April 2025. The company is working on a new approach to provide users with informed choices about web tracking. The Privacy Sandbox initiative, in development for four years, aims to support a competitive landscape for publishers … Read more
June 5, 2024 at 06:20PM Google introduced a new Chrome feature that improves cookie performance by reducing redundant requests. The Shared Memory Versioning system keeps a local copy of cookie data, reducing reliance on the network service. This change has reduced cookie-related messages by 80% and sped up access by 60%. Early tests showed performance … Read more
February 3, 2024 at 02:18PM Google is testing the reduction of third-party cookies on Chrome, affecting 1% of users. This change aims to enhance privacy while allowing personalized ads. Users can check if they’re part of the test by looking for an “eye” icon, accessing Tracking Protection dialog, Chrome DevTools alerts, or by checking for … Read more