#EconomicHeadwinds

Start-Ups: 10 Tips for Navigating the Headwinds Against High-Growth

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May 20, 2024 at 07:15AM The cybersecurity industry has faced challenges, forcing startups to navigate economic headwinds. Key suggestions include accepting the changed buyer journey, shifting focus from traditional KPIs to customer engagement metrics, prioritizing brand awareness, and embracing product-led growth. Additionally, emphasis is placed on demonstrating outcomes over features, achieving product-market fit before significant … Read more

Layoffs Hit Security Vendors Okta, Proofpoint, Netography

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February 4, 2024 at 10:42AM Cybersecurity vendors, including Okta and Proofpoint, continue to implement staff cuts this week. Okta plans to lay off 400 full-time employees, representing 7% of its workforce, as part of a “commitment to profitable growth.” Similarly, Proofpoint and Netography also announced layoffs, while others, like SecureWorks and IronNet, have faced similar … Read more