June 26, 2024 at 01:19AM Yahoo! Japan’s parent company, LY Corporation, announced the decision to waive $189 million in advertiser charges due to fraudulent activity. Approximately 96 million unapproved advertising materials and 30.2 billion yen of invalid advertising costs were identified in fiscal 2023. This move will not burden advertisers, although it accounts for 1.6 … Read more
April 29, 2024 at 06:24AM The UK Competition and Markets Authority (CMA) has ongoing concerns about Google’s Privacy Sandbox advertising toolkit, leading to the postponement of dropping third-party cookies in Chrome until 2025. Google’s ad reinvention aims to balance privacy and competition, but regulators and industry rivals remain doubtful. The CMA’s report lists almost 80 … Read more
February 3, 2024 at 02:18PM Google is testing the reduction of third-party cookies on Chrome, affecting 1% of users. This change aims to enhance privacy while allowing personalized ads. Users can check if they’re part of the test by looking for an “eye” icon, accessing Tracking Protection dialog, Chrome DevTools alerts, or by checking for … Read more
November 18, 2023 at 10:32PM Google has announced its plans to gradually eliminate third-party cookies as part of its Privacy Sandbox initiative. The phased approach will involve a 1% testing period in early 2024, followed by a more extensive phase-out in Q3 2024. Third-party cookies are tracking codes used for online advertising and user behavior … Read more