Google’s New Tracking Protection in Chrome Blocks Third-Party Cookies
December 15, 2023 at 02:54AM Google will start testing “Tracking Protection” from January 4, 2024, for 1% of Chrome users to restrict third-party cookies and cross-site tracking. Participants will be randomly selected and notified upon opening Chrome. This move aims to enhance privacy while still allowing relevant ads and measuring ad performance without using individual … Read more