July 25, 2024 at 08:18AM Google has decided not to eliminate third-party cookies from its Chrome browser. Instead, the company will offer users choices on how they are tracked online. After engaging with stakeholders, including advertisers and regulators, Google aims to introduce a new browsing experience that prioritizes user choice and privacy while also providing … Read more
July 23, 2024 at 11:15AM Google announced it will delay phasing out third-party cookies from its Chrome browser until April 2025. The company is working on a new approach to provide users with informed choices about web tracking. The Privacy Sandbox initiative, in development for four years, aims to support a competitive landscape for publishers … Read more
July 23, 2024 at 01:03AM Google has reversed its decision to phase out third-party tracking cookies in Chrome, opting for a new user choice prompt. The move follows delays and regulatory scrutiny over privacy concerns and market competition. The Privacy Sandbox, intended as a cookie replacement, has faced criticism, prompting Google to engage with regulators … Read more
April 25, 2024 at 03:01AM Google is delaying the deprecation of third-party tracking cookies in its Chrome browser to address competition concerns from U.K. regulators over its Privacy Sandbox initiative. It aims to phase out cookies early next year and is working with the U.K. Competition and Markets Authority to achieve an agreement by the … Read more
April 24, 2024 at 10:39AM Google’s original plan to eliminate third-party cookies in Chrome by the end of 2024 is delayed to 2025 due to regulatory concerns and feedback. The company aims to implement its Privacy Sandbox initiative to phase out cookies and reduce tracking while keeping content free. Some in the ad industry have … Read more
December 15, 2023 at 02:54AM Google will start testing “Tracking Protection” from January 4, 2024, for 1% of Chrome users to restrict third-party cookies and cross-site tracking. Participants will be randomly selected and notified upon opening Chrome. This move aims to enhance privacy while still allowing relevant ads and measuring ad performance without using individual … Read more
November 18, 2023 at 10:32PM Google has announced its plans to gradually eliminate third-party cookies as part of its Privacy Sandbox initiative. The phased approach will involve a 1% testing period in early 2024, followed by a more extensive phase-out in Q3 2024. Third-party cookies are tracking codes used for online advertising and user behavior … Read more