April 3, 2024 at 10:15AM Google is testing Device Bound Session Credentials (DBSC) in Chrome to protect against session hijacking by malware. The feature binds authentication sessions to a device, disrupting cookie theft and making it harder to abuse stolen cookies. It uses a cryptographic approach and is initially rolled out to half of Chrome’s … Read more
February 3, 2024 at 02:18PM Google is testing the reduction of third-party cookies on Chrome, affecting 1% of users. This change aims to enhance privacy while allowing personalized ads. Users can check if they’re part of the test by looking for an “eye” icon, accessing Tracking Protection dialog, Chrome DevTools alerts, or by checking for … Read more
December 15, 2023 at 02:54AM Google will start testing “Tracking Protection” from January 4, 2024, for 1% of Chrome users to restrict third-party cookies and cross-site tracking. Participants will be randomly selected and notified upon opening Chrome. This move aims to enhance privacy while still allowing relevant ads and measuring ad performance without using individual … Read more
November 18, 2023 at 10:32PM Google has announced its plans to gradually eliminate third-party cookies as part of its Privacy Sandbox initiative. The phased approach will involve a 1% testing period in early 2024, followed by a more extensive phase-out in Q3 2024. Third-party cookies are tracking codes used for online advertising and user behavior … Read more